This article written in 1992 by the author was presented as commissioned by the industry magazine Creative Review. It was heralded as one of the most seminal and powerful articles laying out the potential for the future of the advertising and media industries. As with so much about these industries even then praise came with an agenda that sought self preservation over public need and good. They refused to publish it as it would have been as good as self suicide! Today some 27 years later its prescience, proscription and potential for root and branch change resonate as powerfully and effectively as it did then. I offer it now as I did then – towards the actionable courage to change, grow and become better beings towards a better world. Continue reading White Knights of the 21st Century